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Optimize your pricing strategy in fast-moving markets

In today’s fast-paced markets, pricing strategy is critical to business success, yet many companies underinvest in it. Studies show only 54% of manufacturers and distributors actively use price optimization, and some spend as little as 10 hours a year refining pricing, which is a missed opportunity given its high impact on profitability.

Outdated pricing methods like spreadsheets or static tools can quickly erode margins, cause revenue leakage, and limit responsiveness to market shifts. Enter advanced price optimization: AI and machine learning solutions that align willingness to pay with profit goals, adapt in real time, and unlock new opportunities across the credit and collections lifecycle.

If you haven’t reviewed your pricing in the last quarter, you’re likely leaving money on the table. This guide shows how to rethink your pricing strategy from segmentation to elasticity and real-time automation to build trust, loyalty, and recover more. Download it by completing the form below.

About the author

Carol Byrne

Carol serves as VP of Marketing at C&R Software. Carol connects C&R Software's pioneering products with customers all over the world.

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